Fortis | AI Transformation Index

Fortis is a well-positioned embedded payments infrastructure business with genuine structural moats: regulated money movement, deep ERP integrations, and v...

FortisFinancial Services (Software - Application)Audax Private Equity

Overview

Fortis operates an API-driven embedded payments platform that integrates with ERP systems and vertical software, earning transaction-based fees on payment volume processed through its infrastructure.

Executive Summary

Fortis is a well-positioned embedded payments infrastructure business with genuine structural moats: regulated money movement, deep ERP integrations, and vertical-specific switching costs create a durable competitive position that AI-native entrants cannot easily replicate. The durability risk is not AI substitution of the core outcome but rather commoditization pressure from larger payment platforms pushing into the same vertical-software embedding layer. On Opportunity, Fortis's advanced engineering team means AI transformation is largely something they will pursue organically — the unrealized step-change is in underwriting automation, fraud intelligence, and platform analytics extensions, not compression of a large manual workforce, which limits the PE-catalyst angle but positions the company well to compound its platform value through AI-enhanced capabilities.

Durability

How resilient is this business against AI disruption?

FactorValue

Market Substitutability

7

Profit Pool Migration

5

Barrier to Entry

7

Disintermediation Exposure

6

Switching Costs

7
Total64.0
×

Opportunity

How big a deal is AI for this business?

FactorValue

AI Applicability

6

Improvement Magnitude

6

Transformation Upside

6

Domain Intelligence Amplification

5
Total57.5

60.7

Ciridae AI Score

Durability Rationale

Fortis's durability rests on the regulated, infrastructure nature of payment processing — money movement requires licensed rails, banking relationships, and certified compliance stacks that no AI-native entrant can shortcut, creating structural protection that is genuinely high. Deep ERP and vertical software integrations generate strong switching costs: once a merchant's accounts receivable workflow is wired to Fortis's API, displacement requires costly re-engineering that software platforms and their customers will resist. The primary durability risk is commoditization pressure from larger payment platforms that can offer comparable embedding capabilities at scale, which creates moderate profit pool migration risk at the layer Fortis occupies — the infrastructure is defensible, but the margin within it faces competitive gravity over time.

Opportunity Rationale

Fortis is already a tech-native platform with an advanced engineering team, which means the self-sufficiency discount applies — the unrealized AI step-change is real but not the order-of-magnitude opportunity that a labor-intensive services business would present. The most valuable AI applications are in the cognitive-adjacent workflows: automated merchant underwriting and risk decisioning, AI-driven fraud detection, developer tooling acceleration, and intelligent payment analytics that expand the platform's value proposition to ISV partners. The transformation upside is meaningful — AI could allow Fortis to serve previously uneconomic merchant segments and layer intelligence products onto its payment infrastructure — but this is an extension of an already-automated platform rather than a compression of a large human workforce.

Key Risks

Commoditization of embedded payments infrastructure accelerates as Stripe Connect, Adyen for Platforms, and AI-native fintech entrants offer equivalent API functionality, eroding Fortis's pricing power and making its vertical integrations easier to replicate — making the durability assessment too optimistic.

Fortis's advanced engineering team captures AI opportunity organically without needing external catalysis, but a larger competitor with more capital uses AI to onboard vertical software partners faster and at lower cost, making the opportunity assessment too optimistic about Fortis specifically benefiting from AI relative to its competitive set.

Company Overview

Products / Services
Embedded payment solutions, ERP payment gateway integration, developer APIs, payment workflows for industries such as healthcare, manufacturing, distribution, construction, and professional services.

PE / Ownership History

EventDetails
Joint strategic investment and recapitalization by Audax Private Equity and Lovell Minnick Partners, led by senior individuals Tim Mack (Partner) and William Allen (Managing Director). The transaction aimed to accelerate growth, product development, and global expansion.
March 11, 2025

Executives

NameBackground
Greg Cohen
Chief Executive Officer
Greg Cohen has been CEO of Fortis for over 4 years. He was previously Executive Chairman of FortisPay for 18 months and has extensive experience in fintech and payments, having served as president of Paya and iPayment. He is also an advisory board member for Mastercard, Discover, and NACHA.
Brent Coles
Chief Financial Officer
Brent Coles joined Fortis as CFO in November 2025. He has over 25 years of fintech and payments leadership experience, including CFO roles at Onbe, Clearent, and BluePay. He holds an MBA from Thunderbird School of Global Management.
Sharat Shankar
Chief Risk and Operations Officer (CROO)
Sharat Shankar was appointed CROO in November 2025. He has deep expertise in payments, lending, and fintech, with previous senior roles at Corpay, Intuit, and First Data. He oversees operations and risk management.